New Look; Same Vision of Opportunity
The past several years have brought tremendous, positive growth to Youth Enrichment Services (YES). With your support, we have added new programs and met the changing needs of Boston’s youth. And starting today, we will have a fresh, new look to match our dynamic organization!
With the help of the Putnam Investments Marketing Team, we embarked on an in-depth and fully inclusive process over the past six m
onths. All of our YES stakeholders were involved – volunteers, staff, Board and leadership, parents, and the YES youth themselves! We are truly excited to show you our new logo and fresh look today. YES’s re-branding includes an updated logo and a vibrant, new color palette.
While our logo has changed, our mission has not. YES will continue to be rooted in the vision of Richard Williams and our mission to inspire and challenge youth with physical and mental activities that foster life-long respect for self, others, and the environment. YES now serves more than 1,600 youth every year – over 40% live in our target neighborhoods of Dorchester, Mattapan, and Roxbury. It is our goal to increase that number and expand our programming in the coming years. YES’s re-branding reflects both the evolution of the organization as well as our vision for the future.
We invite you to join us in creating even more opportunities for Boston youth this year. Take a look at the new website, explore our volunteer opportunities, and learn more about us on our freshly updated Facebook , Twitter, and Instagram pages! We hope you enjoy the new look and feel as much as we do!